Reaching a wider audience is one of the top priorities most business owners have. There is no denying the power of video when trying to accomplish this goal. While there are many ways to utilize the power of video in an online setting, nothing quite compares to live streaming. Platforms like YouTube and Facebook provide business owners with the technology needed to live stream videos any time they want.
A recent study found that 80% of consumers prefer watching live videos from businesses over reading their blogs. Embedding live video on your website is a great way to make it more popular. With the help of VidLive, embedding live video on your website is a breeze.
Are you curious about the benefits of live streaming for modern businesses? If so, check out the information in this article.
A Great Way to Foster Engagement
Live streaming content is extremely unique. Every second you spend on a live stream provides your audience with never-before-seen footage of what you are up to. Most consumers love live videos from the brands they follow because they are unpredictable and chalked full of useful information. You need to realize there are millions of businesses online trying to get attention from consumers. The only way to edge out this competition, finding ways to keep your audience engaged is important.
During a live streaming video, you can have real-time interactions with your audience. Looking at the questions posed during the live stream and answering helps you create a connection with the people watching it. Posting live streams a few times a week can help you retain the attention of your audience and create tons of new sales leads.
Raise Brand Awareness
The average business uses live streaming video as a way to promote its brand. Creating an instantly recognizable brand can be great for your bottom line. You need to view live streaming video as a direct channel to the modern consumer. Before you start a live stream, take the time to develop a list of things you want to cover.
If you go live without any purpose behind the video, you run the risk of boring your audience. This is why you should only use live streams when you have an important message to convey to your audience.
Live Content Is Easier to Produce
Most entrepreneurs have to operate their video marketing campaigns on a very tight budget. On-demand videos usually take a long time to produce. If you don’t have the time or the budget to create a flashy marketing video for your business, then you need to utilize the power of live streaming. Making a plan before you go live is a great way to ensure your message is conveyed in an easy-to-digest manner. Once you use live streaming video a few times, you will get a feel for how to make them more entertaining and engaging.
Now that you know about the benefits of using live streaming video, it is time to get to work.