They say a picture is worth a thousand words, so one frame of a video should be worth two conventional landing pages…right?
That's kind of tongue-in-cheek, but really, when you think about it, video is the way to go these days. Businesses that only had text and images on their web footprints are moving toward video, not only for their own sites, but for their channels – social media and streaming video venues that give their brands visibility and prominence. That’s a big part of what it takes to compete digitally today. Let’s talk about a few of the aspects of this that are important to teams when they are putting together concentrated ad strategies.
Driving Channels and Eliminating Distractions
Some of the broader strategies that video campaigns use are based on drawing eyeballs into the business ecosystem. To some, that’s kind of a reductive way to say it, ut at the end of the day, video is most usually about attention.
Introductory videos and how-to's are examples of this type of outreach. Companies are trying to engage people with the power of visual video in specific strategic ways. We help by innovating how you use the code to embed video in certain environments. That empowers your teams to come with stuff that works on the web.
The Video Carousel
Another feature that helps businesses with video outreach is the video carousel, which consists of a collation system for digital videos. Where one video ends, another video begins – at least, that's the idea. But to be really useful, videos have to be formatted and connected to their digital environments effectively. That's where VidLive helps a lot. Being able to streamline your video formatting and implementation process is very valuable for digital marketing campaigners, and having the right tools is a must, no matter what the size and shape of your campaign is.
A Three-Step Process
With our easy three-step process, marketers can knock down obstacles between brand ambassadors and their audiences.
If you look on the website, you'll see this three-step process mentioned centrally in how to use these innovative tools. Connect, embed, and go live. It's that simple.
By changing the way we use video assets and collateral, businesses are benefiting from better engagement, better influence and better outreach to a target audience.